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| Client: THOMASVILLE GALLERIES | |||
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Gallery stores for this prominent furniture manufacturer |
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| Marketing Challenge: Grand open eleven gallery stores within one month. Then, continue advertising them throughout the year. | |||
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| -Television
commercial storyboard -Sample color circular cover |
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| Marketing Strategy: Used regional television advertising and color circulars each month to reach a broad market and to heighten awareness of the Thomasville brand name. | |||
| Results: The market grew from $12 million to $20 million in a single year. | |||
