NORWALK / HAMPTON HOUSE

Manufacturer of upholstery
Marketing Challenge: This manufacturer wanted us to develop an advertising program that would get retailers to put more pieces on their floors -- and then to advertise the products more.
Marketing Strategy: Twice each year, we created a multi-media advertising kit for Hampton House retailers. The kit included a color circular coordinated with an ad, hangtags, and other materials. We coordinated the strategy with the manufacturer so that retailers would receive benefits when they purchased the featured pieces for their stores.
Results: Increased floor space by double-digit figures and ultimately increased sales significantly.