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| JONN'S CONTEMPORARY | ||
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Contemporary Furniture Retailer |
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| Marketing Challenge: Build traffic. Generate Awareness. And fix an incorrect image the Jonns is expensive. | ||
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| -Scratch-off postcard | ||
| Marketing Strategy: We created the theme, "The Contemporary Furniture Superstore" to deliver a stronger selection and value message. Each month, we developed a promotional event, communicated in a low-key way to generate traffic and to promote value. We eliminated print media in favor of radio and TV, to reach a younger market. Direct mail to the customer list was used more frequently. | ||
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Results:
Sales growth of 15% per year and more.
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