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| JOE'S WATER ICE | |||
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Franchise retailer of frozen desserts |
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| Marketing Challenge: Create a brand identity, heighten awareness in the market, and generate additional sales for all franchises. | |||
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| Marketing Strategy: Create an exciting new corporate identity. Follow-through with innovative monthly promotions and multi-media ad kits. Provided tips newsletter and toll-free hotline so retailers have instant support. Provide blanket advertising on radio. | |||
| Results: Became second largest company in this category. Individual franchisees reported increases in traffic and sales. | |||
