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| DANE DECOR | ||
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Scandinavian Furniture Retailer |
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| Marketing Challenge: Sales were flat. How do we expand the market and motivate more people to want Scandinavian furniture. | ||
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| Marketing Strategy: We staked out a new position for the company -- that of selling modern furniture instead of just Scandinavian. Our intention was to convert contemporary furniture shoppers into Dane Decor Shoppers. We used humor to enhance the personality of the store and the shopping experience. | ||
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Results:
Expansion of the Scandinavian furniture market to include contemporary
furniture shoppers increased traffic, leading to increased sales.
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