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| CARPET ONE | |||
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North America's Largest Flooring Retailer |
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| Marketing Challenge: Bring the national Carpet One message to each of its 1300 retailers' local markets. Provide a monthly story about flooring that is completely customized with the local dealer's identity. | |||
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| Marketing Strategy: We created a database of every Carpet One dealer. A template media release was customized with details about the local retailer and sent to the local media that reached his store. | |||
| Results: Local editors picked up several articles per year, yielding unprecedented coverage at a very efficient cost. | |||
