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| BUTLER SPECIALTY COMPANY | |||
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Manufacturer/Importer of Occasional Furniture |
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| Marketing Challenge: Getting this manufacturer trade exposure. Also building a brand image on the retail floor. | |||
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| Marketing Strategy: Provide the major trade media a continual stream of information. Promote the Butler brand with point-of-sale materials. | |||
| Results: Sales and media awareness are reaching new records each year. | |||
